Wilhelm Arms & Optics

The motto:
Putting good equipment into the hands of good people
at good prices

Contact us by email at any time or phone (03) 3387880 10.00am - 6.00pm Monday - Friday

Wilhelm Arms & Optics

The background

Richard started his business part time in the mid 1960's doing binocular repairs for shops he was calling on around the country as a sales representative in photographic equipment. In 1970 he made the big decision to work full time for himself and added riflescope repairs to meet an unexpected demand from sports shops.
Back then, New Zealand had no goods and services tax and the government took 20% duty AND 50% sales tax on binoculars and not quite as much on riflescopes, firearms and other shooting related product. Slowly, he began selling these kinds of items spurred on by customer demand. When G.S.T. was announced, suddenly there was no longer the huge financial gap between repair cost and replacement cost so, sadly, Richard closed his wholesale repair service and turned his attention purely to sales with a limited number of retail repairs; only those which were deemed still economical for the owner.
Over the years, he has applied his personal experience in reloading ammunition, which he began in 1962 both as a hobby and an economic necessity, to stocking and selling equipment and components for ammunition reloading. Combined with his lifelong association with firearms, his working knowledge of binoculars and riflescopes from the inside out, he managed to carve out a niche for himself which has continued to this day. He specialized in selling binoculars, riflescopes, scope mounts, ammunition, plus reloading equipment and components.
For over a quarter of a century, Wilhelm Arms & Optics operated from a shop at 143A Colombo Street, the main street of Christchurch, until the earthquake of 4th September 2010 resulted in the building having to be demolished. A new phase of Richard's business grew out of this disaster: mail-order. This website that you now see was established for him, without his knowledge, by a customer who saw his need and was able to fill it. For that wonderful gesture of unsolicited help in a time of great need, he is eternally grateful.
The disastrous Port Hills fires of February 2017 came within 30 metres of Richard's home. The consequences of these fires on Richard's future plans have yet to be determined.
The business today

The emphasis of the business has had to change when the shop was lost to the earthquake. From being a shop with a wide range of goods on display, it has now become one where the "shop window" is the website and sales are made by mail-order or with pick-up by mutual arrangement.

Richard uses Fastway Couriers service, supplemented by N.Z. Post for some non-dangerous goods orders, to send most items around the country.

No international sales are available.

If you are emailing for a price and need to know how much the freight will be PLEASE remember to write your name and address details in your email. He will need the delivery address if he is to give you an correct price including freight. Payment is by bank deposit prior to pick-up (usually Internet banking transfers). Alternatively, when you come to pick-up you may pay either by telephone banking transfer or cash. He will always have change available.

You are invited to join his Newsgroup to receive occasional E-mails with any news plus the current "newsletter-first" special offers. Subscribe to our newsletter
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Richard Wilhelm is well known amongst shooters for the high quality of his advice, the honesty with which he trades and the fairness of his prices.

Post-earthquake, Richard has concentrated on reloading components because of limited storage and display space although he still has some binoculars, riflescopes, spotting scopes, ammunition, and firearms accessories either in stock, or available to special order so getting a price from him last should ensure you are getting a good price for your major purchases.

Wilhelm Arms and Optics are proud supporters of the North Canterbury Branch of the NZ Deerstalkers Association.